Big data is currently an extremely useful resource. You need to know exactly where you're going, why you're going there, and how much effort you're willing to put into the journey if you want to succeed. You need a precise vision, a strategic approach, and use cases to proceed with your data discoveries. To get a complete picture of your business, you should get involved in analytics.

Rethink how you process data and establish standards for how that data is used to achieve your goals.